About us


Benny Cheung is the principal of Elegant Financial Inc and has over 25 years of experience in the financial services industry. Her brokerage provides a full range of financial services to help clients meet and achieve their financial goals, including but not limited to estate planning and preservation, income protection, income replacement, family protection, debt consolidation and tax efficient strategies.


In January 2019, she started partnership with Carte Wealth Management Inc and Carte Risk Management Inc, as the Asian market VP, overseeing the development of the Asian market across Canada, as well as recruiting agent for training, expanding services to advisors and clients.


For over 20 years, she has been an active volunteer working for community. She is a founding member of Toronto Elegant Lions Club and was the President for the association during its ninth term. She volunteered with Toronto Chinese Business Association for 14 years. During her tenure at Toronto Chinese Business Association she has held the position of Festival Chair three times for their signature event, the Toronto International Dragon Boat Race Festival. In addition, she was also the first board director to hold three consecutive terms as President within the association.

Benny has co-led, two China Trade Missions, one in 2010 and one in 2012 with a delegation including Municipal officials, Mayors and Councilors and community members. The China Trade Missions were a networking bridge to link China, Hong Kong and Canadian business owners together.

Benny is currently an active Chinese Cabinet member for SickKids Foundation and a co-chair of the annual SickKids Foundation Glitter event in support of raising funds for the new children’s hospital

In late 2017, she founded the Federation of Transoceanic Chinese Canadian Association (FTCCA) with the intent to cultivate a harmonious relationship between Chinese Canadians by creating a platform for members to strengthen economic relations between Canada and China.

Early 2018, Benny made a trip back to China to connect with government officials as well as community leaders with the intent to form a close relationship in preparation to serve as the convener, facilitator and nexus of this collaborative effort, and to effect positive change and assist Chinese Canadians, actively participate in economic, cultural, artistic exchanges and social affairs event between Canada and China, promote Chinese language education, and carry out a series of cultural and academic exchanges between both countries.